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Woolworths has recently unveiled a significant enhancement for electric vehicle (EV) drivers who hold an Everyday Rewards membership: the opportunity to earn rewards points when using selected Chargefox charging stations. This initiative is particularly appealing as it allows customers to accumulate points both during their shopping trips at Woolworths and while charging their EVs.
Key Highlights:
- Partnership Expansion: More than 100 Chargefox chargers are now installed at 25 Woolworths supermarkets, enabling a dual points-earning opportunity.
- Fast-Growing Network: Chargefox’s network, established in 2017, features over 2,220 public charging stations across Australia. Currently, approximately 5,000 EVs take advantage of this infrastructure daily.
- Wider Availability: This rewards program will be accessible in key states including New South Wales, Queensland, Victoria, and Western Australia, with plans for additional charging stations in the pipeline.
Details of the Rewards Program:
To avail of the Everyday Rewards points, participants simply need to link their Everyday Rewards account to their Chargefox profile. For every dollar spent on charging at these Woolworths-affiliated stations, members will earn one Everyday Rewards point. This initiative comes as EV ownership surges in Australia, now boasting around 300,000 vehicles on the roads. A spokesperson noted that this partnership aims to enhance reward opportunities for EV drivers while they conduct their weekly shopping.
Contextual Background:
This rewarding development follows a period of criticism for Woolworths due to recent changes affecting subscribers of their delivery services, including Delivery Unlimited and Everyday Extra. Starting June 1, subscribers will no longer earn double points with the Delivery Unlimited service, which previously charged $15 per month or $119 annually for free same-day or next-day delivery on orders over $75. Additionally, the subscription will not offer the monthly 10% discount at BIG W, instead transitioning to exclusive monthly deals at the retailer.
Customer Reactions:
Despite the pullback in certain subscription benefits, Woolworths maintains that the service remains "very popular" among its consumers, focusing on providing them with value and convenience. The loyalty program continues to explore fresh ways to deliver value, aligning with the growing interest in EVs and the associated charging infrastructure.
In conclusion, this initiative enhances the shopping experience for EV drivers by providing tangible rewards, while also addressing the evolving landscape of consumer preferences in the rapidly growing electric vehicle market. As Woolworths navigates recent challenges with its subscriber programs, this new offering could potentially rejuvenate customer interest and engagement.
