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Driving School Success: Jenna’s Journey to Entrepreneurial Freedom
Jenna, a driving school instructor from Central Queensland, has captured attention by sharing how her school is generating impressive daily revenue, reportedly earning up to $1,200. This remarkable figure signals her transition from a call centre operator to a thriving business owner, a role she feels suits her aspirations for flexibility and independence.
Since launching her driving school alongside her partner Andreas in September 2022, Jenna has seen rapid growth in an area lacking driving lesson availability. The couple seized the opportunity to establish a Jim’s Driving School franchise, marking a significant career pivot after previously venturing into the landscaping business with Jim’s Mowing.
Startup Costs and Initial Setup
Investing in their new venture required capital; Jenna reported costs ranging from $25,000 to $35,000 depending on the state. They purchased two second-hand vehicles—one manual and one automatic—and incurred additional expenses for dual pedal installations, business cards, promotional materials, and uniforms, totalling around $1,800.
Their strategic advertising efforts began in October, shortly after they set up, and the response was overwhelming. Jenna recounted, “It went off like an explosion… other schools were booked out for months, while we could take students immediately.” This charismatic outreach led to a flourishing business in the Mackay region.
Daily Earnings Breakdown
The intriguing $1,200 figure comes from charging $100 per lesson, with both Jenna and Andreas performing six lessons each per day. However, Jenna clarified, “It’s essential to note that this income reflects combined efforts.” Initially, both instructors contributed to daily profits, but as Andreas shifted back to their mowing business, Jenna has taken on a more significant role in the driving school.
Working Monday to Friday, Jenna mentions that a more ambitious schedule could elevate earnings beyond $3,000 weekly. Some skeptics online expressed doubts about the $100 per-session rate, with several commenting on more traditional rates around $60 to $78 in various states. Jenna defended their pricing, noting that lesson fees can vary, and according to EZLicense, the national average for driving lessons is approximately $80.
Understanding Profitability
While $1,200 in revenue sounds promising, Jenna reminded readers that this does not reflect net profit. Jim’s Group takes a monthly franchise fee, around $820 plus additional charges for leads. After accounting for operating costs—fuel, vehicle maintenance, marketing supplies—Jenna manages to pay herself over $1,000 weekly, reinvesting the remainder into business growth.
Benefits of Franchise Association
Although some might wonder why they didn’t start an independent driving school, Jenna highlighted the advantages of aligning with a recognised brand. “Being connected to Jim’s provides trust and recognition,” she remarked. This affiliation can significantly bolster credibility and customer confidence, enhancing their market position.
Path to Becoming an Instructor
Jenna believes that anyone can be a driving instructor, provided they exhibit patience and possess the necessary qualifications. To instruct, one generally requires a Certificate IV in Motor Vehicle Driver Training, which can be pursued through TAFE or private institutions. Additionally, a Working With Children Check is essential for those teaching students under 18.
Conclusion
Jenna’s journey exemplifies how entrepreneurial spirit paired with a strategic franchise model can lead to remarkable success. By tapping into a niche market and delivering outstanding service, she not only transformed her career but has established a foundation for financial independence. With the backdrop of growing demand for driving lessons in her region, Jenna’s story serves as an inspiring catalyst for potential business owners considering similar ventures in education or trade.
