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Coles Launches $4 Million ‘Shop, Scan, Win’ Giveaway
Coles Supermarkets has announced an exciting promotion, the ‘Shop, Scan, Win’ giveaway, running from now until Tuesday, September 2. This initiative provides shoppers with the opportunity to save up to $100 on their grocery purchases, with a staggering $4 million in cash prizes up for grabs over the next seven weeks.
How It Works
Customers shopping at Coles and scanning their Flybuys card will automatically enter for a chance to win cash savings ranging between $5 and $100. The supermarket is set to reward more than 30,000 customers each week simply for completing their regular grocery shopping. According to Coles’ Chief Customer and Digital Officer, Michael Courtney, this campaign is designed to give back to customers during a time of economic strain, helping them make their budgets stretch further.
“We’re excited to be giving away more than $4 million in cash prizes to surprise and delight customers and help them get extra value at the checkout,” stated Courtney.
To qualify for the giveaway, customers must spend at least $20 in one transaction and scan their Flybuys card. Winners will be notified instantly at checkout, allowing them to redeem their prize immediately or save it for future use. Additionally, customers can earn bonus entries by purchasing items from selected brands, including Cold Power and Dettol, which further increases their chances of winning.
Grocery Spending Trends
As grocery costs have surged, so too has consumer vigilance. According to Finder, grocery spending hit a record high in June, with the average Australian household reportedly spending $233 per week—up 27% from the previous year. A Finder survey highlighted that 80% of Australians have adopted strategies to cut down on grocery expenses, with 45% opting to reduce non-essential purchases and 43% actively seeking to cut their total spending.
Many shoppers have switched to cheaper brands or choose to visit multiple stores to secure better deals. Sarah Megginson, a personal finance expert at Finder, noted the strategic shift in shopping behaviours:
"Grocery shopping is no longer a simple task you do each week — it’s become a strategic exercise in cost-cutting for many Australians.”
Price Cuts From Competitors
In response to rising grocery prices, both Coles and Woolworths have implemented aggressive price reductions on popular grocery items. Woolworths has committed to lowering prices on 550 products through to 2026, specifically targeting winter essentials over the next three months. Coles is also stepping up, having cut prices on 307 winter essentials for a similar duration.
This competitive pricing is part of a broader trend, as supermarkets aim to attract customers who are increasingly conscious of their spending.
Conclusion
With the ‘Shop, Scan, Win’ giveaway, Coles is not only aiming to enhance customer loyalty but also to alleviate some financial pressure on households across Australia during these challenging times. Shoppers can take advantage of this initiative while also employing savvy strategies to maximise their savings at the grocery store.
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