Coles Launches ‘Shop, Scan, Win’ Giveaway: $4 Million in Prizes for Shoppers
Coles, one of Australia’s leading supermarket chains, has kicked off its latest promotional campaign, ‘Shop, Scan, Win’, which runs from now until September 2. This initiative aims to reward shoppers with a potential discount of up to $100 off their grocery bills, whether shopping in-store or online, amounting to over $4 million in total prizes over seven weeks.
How to Participate
To enter the draw, customers must spend a minimum of $20 in a single transaction and ensure they scan their Flybuys card at checkout. Every week, more than 30,000 customers will have the chance to win cash prizes ranging from $5 to $100.
Michael Courtney, Coles’ Chief Customer and Digital Officer, expressed that this campaign was designed to provide additional value for customers, particularly in a time where household budgets are stretched. “We’re thrilled to be giving away more than $4 million in cash prizes to surprise and delight customers,” he noted. The goal is to reward those doing their regular grocery shopping and help them maximise their savings.
Instant Win Opportunities
Shoppers will find out immediately at the checkout if they have won a prize, allowing them to either redeem their winnings right away or save it for a future shopping trip. There are also opportunities for bonus entries when purchasing specific products from selected brands, including Cold Power and Fanta.
Current Trends in Grocery Spending
Recent reports indicate that grocery spending in Australia hit a record high in June, with the average household spending around $233 weekly—up 27% from $184 the previous year. A Finder survey revealed that many Australians are actively seeking ways to reduce their grocery bills, with 80% taking steps such as cutting back on non-essentials and switching to budget brands.
Sarah Megginson, a personal finance expert at Finder, remarked on the shifting landscape of grocery shopping in Australia, stating, "Grocery shopping is no longer just a simple weekly task; it has become a strategic exercise in cost-cutting for many."
Comparative Price Cutting by Major Supermarkets
In response to the changing consumer behaviour, both Coles and Woolworths have implemented price reductions on numerous popular items. Woolworths has set lower prices on 550 products for the next three years, while Coles has slashed prices on 307 winter essentials for the upcoming three months.
This marketing approach not only aims to attract customers but also reflects the increasingly competitive nature of the Australian grocery market.
Conclusion
The Coles ‘Shop, Scan, Win’ giveaway is an excellent opportunity for shoppers to save money while fulfilling their grocery needs. As the cost of living continues to rise, initiatives like this are crucial for supporting households across Australia. For those eager to take advantage of this giveaway, don’t forget to keep an eye out for participating brands to earn extra entries.
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