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Metaplanet’s Ascension in the Bitcoin Landscape
Japanese company Metaplanet has achieved a significant milestone by being upgraded from a small-cap to a mid-cap stock in the FTSE Japan Index as per FTSE Russell’s September 2025 Semi-Annual Review. This upgrade not only marks its inclusion in the index but also indirectly provides global passive investors with exposure to Bitcoin through the company’s treasury strategy.
Metaplanet’s aggressive strategy of Bitcoin accumulation has solidified its position as the seventh-largest corporate holder of Bitcoin (BTC) globally, boasting 18,888 BTC. This impressive figure puts it ahead of notable firms like Tesla and Coinbase, establishing it as the leading corporate Bitcoin holder in Japan.
The firm’s recent quarterly results also contributed to its rapid ascent. In August, it reported extraordinary year-to-date gains of 187%, far exceeding the modest 7.2% return of Japan’s TOPIX Core 30, which lists major companies such as Toyota, Sony, and Nintendo. This remarkable performance has bolstered Metaplanet’s market standing and visibility amongst investors.
Strategic Focus on Bitcoin
In a decisive strategic shift, Metaplanet’s CEO Simon Gerovich announced that the company would fully transition to a Bitcoin treasury vehicle in 2024. This strategy entails using a portion of its Bitcoin reserves to acquire income-generating businesses, particularly focusing on digital banks and other entities associated with digital assets. The company has set an ambitious target of acquiring 210,000 BTC by 2027, which would constitute approximately 1% of the total fixed supply of 21 million Bitcoin.
Major Purchases Fueling Growth
In tandem with Metaplanet’s developments, Strategy, formerly known as MicroStrategy, recently disclosed a significant acquisition of 3,081 BTC for US$356.9 million (approximately AU$542.5 million). This latest purchase, made at an average price of US$115,829 (AU$176,068) per Bitcoin, increases Strategy’s total holdings to an extraordinary 632,457 BTC, which were amassed at a total cost of around US$46.5 billion (AU$70.7 billion).
This recent buy has re-established Strategy’s position in the market, with its average entry price per Bitcoin now standing at US$73,527 (AU$111,765). Valued at around US$70.56 billion (AU$107.3 billion) at current market levels, the company has realised a remarkable gain of 51.7% on its investments. Earlier smaller acquisitions of 155 BTC and 430 BTC this year have demonstrated Strategy’s consistent commitment to increasing its Bitcoin stake.
Market Sentiment and Future Outlook
As the landscape of cryptocurrency evolves, Metaplanet’s aggressive accumulation strategy and ambitious targets may attract a more significant investor base. The growing trend of institutional investment in Bitcoin is likely to continue, with companies such as Metaplanet and Strategy leading the charge. This is particularly relevant at a time when investors are seeking to navigate the volatility that accompanies cryptocurrency markets.
Overall, Metaplanet’s and Strategy’s recent developments emphasise the increasing importance and influence of corporate holders in the cryptocurrency space, highlighting a shift in how established entities approach digital assets as part of their broader financial strategies.
This dynamic also underscores a more extensive market sentiment, where companies are recognising the potential of Bitcoin not only as a speculative asset but as a strategic component in their financial portfolios. As such, both Metaplanet and Strategy are well-positioned to leverage their holdings for future growth.
