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The Labubu Craze: A Plush Phenomenon Taking Australia by Storm
The popularity of Labubus—charming plush monster toys—has surged in Australia, with enthusiasts going to remarkable lengths to add these collectibles to their collections. Originally created by Hong Kong designer Kasing Lung in 2015, Labubus have recently caught the public’s attention, particularly after being showcased by celebrities like Lisa from Blackpink, Rihanna, and Dua Lipa.
These adorable plushies, inspired by Nordic folklore, are sold by Chinese toy manufacturer Pop Mart. However, their elusive nature has sparked a vibrant resale market. eBay Australia reports a staggering increase in searches, with Labubus becoming one of the platform’s hottest trends, rising over 200% month-on-month according to Alaister Low, eBay Australia’s head of collectibles.
The Labubu phenomenon taps into a blend of nostalgia and collectability that appeals particularly to Millennials and Gen Z. The excitement is intensified by the blind box format: buyers don’t know which character they’ll receive until they open their purchase. Among these treasures are rare "secret" Labubus, heightening the thrill of the chase.
The Economics Behind Labubu
Retailing at a modest price of $32 for a blind box, Labubus offer an affordable luxury during challenging economic times in Australia, where the cost of living is a significant concern. Low describes this trend as a reflection of the "lipstick effect," wherein consumer behaviour shifts towards small indulgences in tough financial periods.
However, the resale prices on platforms like eBay can be eye-watering. The Labubu "Big Energy" secret has been listed for as much as $1,000, while other rare finds have fetched hundreds of dollars. For instance, one seller in New South Wales recently sold a secret Labubu for an impressive $500, showcasing the demand and willingness to pay premium prices for these collectibles.
Collectibility and Cultural Impact
The allure of Labubus is not just about rarity; it’s also about community. Fans and collectors have formed vibrant networks, sharing their finds and fostering a sense of belonging. Many enthusiasts use Labubus as fashion accessories, such as handbag charms, further embedding these toys into cultural trends.
Low notes that the Labubu trend showcases the potential for longevity, emphasising the community and artistic design as key elements that encourage repeat purchases: “There’s a strong and growing community around these figures,” he states.
Conclusion
As the Labubu craze continues, it reflects broader consumer trends where collecting serves as both a pursuit of joy and a hedge against economic strain. With the combination of nostalgia, collectability, and community engagement, the Labubus are more than just toys—they represent a growing culture driven by creativity and passion.
For now, the hype remains strong, with no signs of dwindling interest among collectors and casual buyers alike. The whimsical world of Labubus is proving to be a delightful escape, inviting many into its plush embrace.
