Thumzup Media Corporation’s board has recently sanctioned a evaluation to diversify its cryptocurrency holdings beyond Bitcoin, potentially including assets such as Ethereum, Dogecoin, Solana, XRP, Litecoin, and the stablecoin USDC. This strategic shift follows a significant fundraising achievement, securing US$6.5 million (approximately AU$9.92 million), which may aid in future acquisitions.
CEO Robert Steele confirmed that, as of now, no additional cryptocurrencies have been added to Thumzup’s portfolio. The board’s approval is primarily for an exploratory review aimed at assessing how these investments could best serve the company’s shareholders.
Steele articulated that a wider range of digital assets could bolster Thumzup’s financial agility as the company continues to expand its advertising technology platform and increase its client base. He emphasized the need for a diversified approach during a period of scaling operations.
As it stands, Thumzup’s cryptocurrency treasury consists of 19.11 Bitcoin, valued at over US$2.1 million (around AU$3.21 million). A policy, implemented in late 2024, allows the company to allocate a maximum of 90% of its liquid assets to Bitcoin. Nonetheless, in their latest quarterly report for Q1 2025, Thumzup reported revenues of just US$151 (AU$231) and a net loss of US$2.2 million (AU$3.36 million), prompting a more than 14% decline in share price following the results announcement.
In a notable investment move, Donald Trump Jr. has acquired a US$4 million (AU$6.11 million) stake in Thumzup, purchasing 350,000 shares. His investment was made upon the advice of a financial adviser, although he maintains no operational role with the company. This acquisition follows a private offering arranged by Dominari Securities.
Founded in 2020, Thumzup operates a platform where users can earn money by posting sponsored content on social media platforms like Instagram. Advertisers have the flexibility to design bespoke marketing campaigns, and influencers receive their payment through digital methods such as PayPal.
With this strategical move into broadening crypto exposure, Thumzup joins over 143 publicly traded companies that now hold Bitcoin on their balance sheets, collectively amassing around US$93.3 billion (AU$142.5 billion) in cryptocurrency assets.
Steering into varied digital assets represents a calculated effort by Thumzup to enhance its market position while navigating the evolving landscape of digital finance.
