Ford’s Upcoming Earnings Report and Challenges Ahead
Ford Motor Company (F) is set to announce its first-quarter earnings on Wednesday, with significant attention directed towards its truck segment. The residual effects of last year’s fires at its aluminum plant continue to pose challenges, particularly regarding cost management and warranty claims.
Earnings Expectations
According to Bloomberg consensus, Ford is anticipated to report automotive revenues of approximately $38.48 billion. Analysts predict an adjusted earnings per share (EPS) of $0.18, alongside an adjusted EBIT of $1.26 billion for this quarter.
Earlier this year, Ford indicated that its adjusted EBIT for the first half of 2026 would be lower than that of the latter half, primarily due to temporary aluminum sourcing impacts on its F-Series pickup production. The November fires at the Novelis aluminum plant in New York disrupted production, but Ford expects these issues to normalise by year’s end.
Production Recovery Outlook
Looking ahead, Ford anticipates recovering over 50,000 units of F-150 and Super Duty models in 2026, with most recovery benefits seen in the second half of the year. Analysts and investors are keenly watching whether Ford will raise its full-year guidance, similar to General Motors (GM), spurred by tariff relief following a Supreme Court ruling on certain tariffs initiated during the Trump administration. Notably, Ford incurred around $2 billion in tariff costs last year.
Financial Projections for 2026
For the upcoming years, Ford projects an adjusted EBIT between $8 billion to $10 billion, alongside adjusted free cash flow anticipated to be in the range of $5 billion to $6 billion. Capital expenditures are expected to fall between $9.5 billion to $10.5 billion. However, Ford’s Model e electric vehicle unit is projected to sustain losses of $4 billion to $4.5 billion.
In December, Ford recorded a significant charge of $19.5 billion due to a strategic pivot in its electric vehicle (EV) operations. A majority of these special financial items will be recognised in the fourth quarter (approximately $12.5 billion), with the remaining $7 billion distributed across 2026 and 2027.
Strategic Shift in Electric Vehicles
Ford is moving forward with a new electric vehicle platform, primarily aimed at producing smaller and more affordable electric models that promise profitability earlier in their product life cycles. This marks a departure from its earlier-generation EVs, such as the Mustang Mach-E and the recently cancelled F-150 Lightning EV.

Ford F-150 Raptor at New York International Auto Show – April 1, 2026. (Photo by CHARLY TRIBALLEAU / AFP via Getty Images)
Sales Performance in Q1 2026
In the first quarter of 2026, Ford reported sales of 457,315 vehicles in the US, reflecting a decline of 8.8% from the previous year, following a similar trend seen at GM. The comparison is further complicated by a pre-tariff buying surge before April 1, which artificially inflated demand and complicated year-on-year comparisons.
Sales of Ford’s F-Series trucks, which have consistently been the best-selling vehicles in the US, fell by 16% in Q1 to 159,901 units.
Simultaneously, Ford continues to grapple with warranty claims issues. Recently, the company had to recall approximately 1.5 million F-150 pickups due to gearshift complications.
In summary, as Ford approaches its earnings announcement, the focus will be on its recovery strategies post-aluminum plant disruptions, financial outlook amidst rising operational challenges, and ongoing shifts within its electric vehicle production.