Nissan has revealed a new long-term vision aimed at rejuvenating its brand and product lineup, featuring the introduction of AI-defined vehicles (AIDVs). These vehicles will incorporate electrification technologies while retaining gas-powered options for traditionalists. This strategy marks a pivotal shift from the previous recovery plan known as Re: Nissan, with CEO Ivan Espinosa citing the company’s commitment to enhancing customer experience as a guiding priority.
A significant aspect of this transformation includes a streamlined model lineup reducing from 61 to 45 vehicles, focusing efforts on exiting lower-performing models and reinvesting in growth-conscious segments. Despite the reduction in models, Nissan plans to expand the diversity of powertrain options available to customers across many of its models.
Nissan is set to innovate with its new Hybrid e-POWER platform, which facilitates a seamless transition towards fully electric vehicles. This technology combines an electric motor that drives the vehicle using stored battery power, with a gas-powered engine that can recharge the battery when necessary. The first vehicle to feature this advanced powertrain will be the redesigned Rogue crossover, which promises improved acceleration and performance compared to its predecessor, which faced criticism for a lacklustre engine and responsiveness.
In addition to the Rogue, Nissan has confirmed the return of the Xterra, a beloved SUV known for its off-road capability and simplicity. The new Xterra, expected to launch in late 2028, will be manufactured in the US and is set to utilise both a traditional V6 and a V6 hybrid engine, a unique offering in today’s marketplace. The Xterra will be built on a new body-on-frame platform that will also support other models, including a series of pickups and SUVs.
Furthermore, Nissan has teased an upcoming Juke EV and a performance-focused Skyline vehicle. The Skyline will primarily target the Japanese market, catering to enthusiasts of the Nissan Nismo and GT-R brands.
Overall, these advancements signal a new chapter for Nissan as it seeks to balance technological progress with traditional engine options, catering to a wide range of consumer preferences in an evolving automotive landscape.
